Clair Music • 2020 - 2024

A Community Practice App for Musicians.

As the founder & CEO, I led the development and launch of an app that reached 32K musicians. My focus was product design and font end development.

Figma

After Effects

Princple

React Native

React Native

Web Development

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I created this introduction video in After Effects

Design Approach

Intuitive design through simplicity.

Developing three iterations of the app from scratch was like earning a fast-track degree in product design. Simplicity is crucial—users must instantly see the value.

Figma

Sketch

Product Management Approach

Leadership
through clear communication.

Supervising a team of 10 taught how different verticals of product development connect. Much like product design, simplicity and clarity is often the most important.

Asana

Web Dev

React Native

PMF Approach

Rapid Prototyping & Iteration

Test early to understand the user and provide value more quickly. Perfection is achieved by observing and listening to feedback.

Web Dev • 6yrs

React Native • 3yrs

My Greatest Challenge

Creating an
Intuitive Onboarding

Situation

Users were leaving the app before seeing the value of the product.

Task

I designed an intuitive onboarding process to guide users to help them practice quicker.

Action

I sat in on the music lessons with 20 music teachers for two week to understand where they dropped off from the application. After gathering all their feedback, I prototyped a solution and validated the new onboarding process with the teachers.

Result

I create a user-friendly content bank that linked back to the app and moved the signup process to a later stage. These changes doubled daily active users and reduced onboarding time from about 2 minutes to under 30 seconds. Users found the app more accessible, significantly enhancing their learning experience.

Let’s Talk

esteban.suarez.10@gmail.com

Clair Music • Founder & CEO

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