Rilla Rebrand • 2023 - 2024

Rilla is GenAI for sales training.

As a Designer and web developer for Rilla, I helped to redesign and develop their company assets as they've grown from 20-50 employees.
Figma
After Effects
Princple
React Native
Web Development
Asana
Slack
Premiere Pro
Rilla in Action
Design Learnings

User Centered Design

Rilla targets home improvement businesses - an audience which requires very clear design and dashboards.  Working here has made me understand that good design is audience specific.
Figma
Sketch
Marketing & Videography

Continuity between all forms of media.

Product design, web development and media creation should all pull from re-usable beautiful brand guidelines. This gives the whole company a clear personality.  
Figma
Web Dev
Premiere Pro
After Effects
Team & Collaboration

Designing within a rapidly growing startup

When I joined there were less than 20 people. As we close in on 50 employees a couple months later, the value of having clear branding and reusable components is critical.
Web Dev
Figma
Asana
Slack
My Greatest Challenge

Designing with ambiguous goals

Situation
Rilla is a fast paced startup. Often I'm given an ambiguous goal to creating a vision or the 'future' for product design, marketing, and branding. These goals lack PDRs and oversight.
Task
I need to create high level mockups and PDRs to present to the VPs and CEO to validate that I'm going in the right direction. I use this documentation to get their feedback early and often to clairfy the vision throught the process.
Action
I start by working through the concept of a vision in Figma. I present a high level wireframe to the VP of marketing to validate I'm going in the right direction and covering all my bases. After iterating on the design and going deeper into detail and motion prototyping, I put together a presenation that goes through all the key user flows. Once this gets approves I start development.

With the designs approved I create ticket items for development with milestones to show the VPs and CEO.  Then, I become a cave goblin for a week while I develop out the product, component, or page.
Result
Pixel perfect mockups, prototypes, and branding libraries which can be used by future designers and marketing personnel and a fully developed component or page.