Situation
Rilla is a fast paced startup. Often I'm given an ambiguous goal to creating a vision or the 'future' for product design, marketing, and branding. These goals lack PDRs and oversight.
Task
I need to create high level mockups and PDRs to present to the VPs and CEO to validate that I'm going in the right direction. I use this documentation to get their feedback early and often to clairfy the vision throught the process.
Action
I start by working through the concept of a vision in Figma. I present a high level wireframe to the VP of marketing to validate I'm going in the right direction and covering all my bases. After iterating on the design and going deeper into detail and motion prototyping, I put together a presenation that goes through all the key user flows. Once this gets approves I start development.
With the designs approved I create ticket items for development with milestones to show the VPs and CEO. Then, I become a cave goblin for a week while I develop out the product, component, or page.
Result
Pixel perfect mockups, prototypes, and branding libraries which can be used by future designers and marketing personnel and a fully developed component or page.